Starting a Holistic Health Business

An Entrepreneurial Interview with Michele Risa, CEO and Founder of Beyond Body Mind Spirit by

The people at wrote: “I really enjoyed reading your inspirational story.  Thank you for sharing your business advice with the 30,000 visitors that come to our site every day.”  I now share this with you.

Michele Risa believes that total health comes from integrating health and mind. She started a holistic healthcare business to share this belief with others.

Tell me about your current business. What are you doing exactly?

Beyond Body Mind Spirit helps people lower their health care costs by reducing their need for health care. This is accomplished through our revolutionary programs that are accessible, affordable and sustainable! They provide: 365 days of LIVE support so you don’t fall off track, easy access to anyone — all you need is a phone and a chair, affordable to nearly everyone — costs less than $1 a day, offers total sustainable health — includes activities for your body as well as your mind and spirit.

When and where did you start the business?

1989 in New York, NY.

What were you doing before this, and is this your first business?

Before 1989, I worked at Citibank. Yes, this is my first business.

How did you come up with your business idea?

My business’ mission reflects my lifelong passion for inner peace, health and joy, my dedication to being a manifestation master, and my commitment to sharing this with everyone interested in living their life’s purpose and leaving their legacy.

Did you operate your business from your home? What were the challenges and benefits to this strategy?

The benefits to a home-based business are: reduced expenses, greater time efficiencies without travel and water-cooler chats, and greater schedule flexibility. Challenges are: fewer opportunities to brain storm, chat rooms which cannot replace LIVE chat, and discipline and time management which can turn into monsters without regular feeding!

Have you hired additional staff? What is your greatest human resources challenge?

I have hired a web specialist. Working via phone or Skype is my greatest human resource challenge. As in all relationships, communication, respect, forgiveness, and flexibility are keys to a successful team.

What have you done that has been very effective in helping to grow the business?

I have shifted from a complete focus on business growth to inner growth — the source of everything we create and the playground of the subconscious. I’ve tirelessly expanded beyond the comfortable and have become more comfortable with the uncomfortable. I have broken through limited thinking and enjoyed the rewards of acting “as if.” As I continue to deepen my understanding of how to truly and totally care for me, I see it reflected in my deeper caring and service to staff, clients, and the world.

Is there anything you wish you had done differently?

My early business success

lulled me into pushing forward without enough analysis and review. If I had, I would have seen how crucial collaboration is — from the quality of the process to the quality of the product. So if you’re reading this and feel touched by something I’ve said, email me . Let’s collaborate.

What advice would you give to somebody else who wanted to start a similar business?

Four suggestions: 1) Feel passionate about what you do in order to weather the inevitable ups and downs. 2) Receive and give support — we all need help and giving it creates joy and a win-win. 3) Review, analyze, learn — mistakes are lessons learned, often offering the best ones. 4) Celebrate often!

I love the idea of health being part of body, mind and spirit. Thanks for talking with us, Michelle!

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What People Are Saying. . .
I just completed Michele’s 90-day MORE program. As Michele will remind you, if you decide to study with her, things don’t happen to us; they happen for us. Michele happened for me just when I needed what she is committed to teaching. Commitment is the key word because she is always thinking of what she can do to help others live happy, successful lives filled with joy. She takes care to really understand what each of her students needs and instinctively suggests just the right message, yoga exercise, meditation, food, experience, etc., that will resonate with them to help them courageously live the life they want. Michele is a gift you deserve to give yourself when you’re finally ready to live your best, authentic life.
- Sheri Robbins, New York

...I have suffered from emotional eating for 6 years, during which I have juggled and switched through different therapists and treatment options. I continued to feel "stuck" as the approaches focused on the past and why I acquired my disease. ...Michele's plan of remaining present- right here, right now- in addition to helping me choose love for myself, has allowed me to grow physically, mentally, emotionally, and spiritually... Michele is a true gift from God.
- Michele Messina, New Jersey

The benefits have been significant. My reason for doing this yoga is to improve and maintain good health. Each morning class provides me with the motivation to get up and improve my physical and mental strength. I also think one of the greatest things about Michele’s 365 Yoga Course is I can join a class any day of the week, drop in at any time during the class and leave at a time that works for me and my schedule, from anywhere I am.
- Philip Swanton, New York